Latto, a 23-year-old rapper from Clayton County, GA, gained recognition for her music talent at a young age. She won The Rap Game Season One and signed with RCA Records in 2020. Latto released her EP "Big Latto" in June 2019, featuring the hit song "Bitch From Da Souf," followed by "Hit The Latto" in December 2019, which included a remix with Saweetie & Trina.
Known for her sharp lyricism, Latto became the first solo female rapper from Atlanta to achieve RIAA-certified Platinum status with the "Bitch From Da Souf (Remix)." She was also selected for the XXL 2020 Freshman Class. In August 2020, Latto released her major label debut project "Queen of Da Souf," which amassed over 300 million streams worldwide and included successful tracks like "In n Out" and "Muwop" feat. Gucci Mane.